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Do writing jobs take you too many drafts, and eat up your time? Would you like some quick tips for improving your website, newsletter, reports, etc.? Or would you like some easy-to-understand help with grammar or punctuation? This is a handy reference book to have at your side, with quick tips that will help you with all kinds of business writing jobs. It covers 17 topics, with 10 punchy tips per chapter.
There is advice, for example, on how to write eye-catching case studies and reports ... some ways to structure your work that will save you hours ... and how to win more media attention and persuade more customers. There are also clear explanations on grammar and punctuation, and tips for more effective editing and proofreading.
** 'A useful, practical guide that I will recommend to colleagues. I give it 4.5 out of 5 stars.' (mybusinessbookclub.com)
** 'getAbstract recommends keeping this handy guide on your desk.' (getAbstract.com)
** 'An excellent guide for anyone wanting to improve their written communication skills.' (Blackwell's Bookshop, Oxford)
The author has been writing for businesses since 2003 - before that he was a feature writer for national newspapers in the UK. He draws on these and other experiences, sharing practical techniques used by professional writers, and giving examples of effective copywriting - with explanations as to why they are effective.
Each chapter starts with an insightful quote by an experienced writer, and ends (for those who want them) with writing exercises and supporting references.
- Sales Rank: #1514801 in Books
- Published on: 2015-03-04
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .44" w x 5.43" l,
- Binding: Paperback
- 192 pages
About the Author
Robert Bullard has been helping businesses with their writing needs since 2003 – as a trainer in writing skills, copywriter, copy-editor and proofreader. He lives in Oxford (UK), is a member of the National Union of Journalists, Society for Editors & Proofreaders, and Writers in Oxford, and previously wrote features for the Guardian and Daily Telegraph newspapers.
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